REJUVENATE | CLEAN IS A
POWERFUL THING

Our clients asked us to take on big MOP. The one that rhymes with Sniffer. After three rounds of concepting and even more rounds of lawyers yelling at US, we imagined a world where lovable mop fibers are as serious as a branch of the military.

A lady in testing ACCUSED US OF “maKING fun of our men in blue.”

On radio we brought in Sarge to evaluate a New Fibrous recruit.