REJUVENATE| CLEAN IS A POWERFUL THING

Art director: Katie Meers

Our clients asked us to take on the big competition. The one that rhymes with Sniffer. After three rounds of concepting and even more rounds of lawyers yelling, we imagined a world where lovable mop fibers are as serious as a branch of the military.

A lady in testing ACCUSED US OF “maKING fun of our men in blue.”

On radio we brought in Sarge to evaluate a New recruit.